#WeAreNATO: Strategic Communications, Engagement and Lessons Learnt
Igor Merheim-Eyre and John G L J Jacobs
22 November 20199 Minute Read
The #WeAreNATO campaign is an important tool to communicate the purpose and benefits of the Alliance. But to make it more durable, greater effort needs to be put into complementing top-down institutional efforts with bottom-up civic initiatives.