RUSI JournalVolume 165Issue 1members only

Preventive Communication: Emerging Lessons from Participative Approaches to Countering Violent Extremism in Kenya


Effective approaches to preventing and countering violent extremism should emphasise the agency of those at risk.

There is no shortage of communications-based interventions in the field of preventing and countering violent extremism (P/CVE). However, strategic communications P/CVE initiatives – focused on the content of communication – have not been subject to rigorous, independent, published evaluations. Matt Freear and Andrew Glazzard suggest that those at risk of violent extremist influences should be seen not as subjects of an intervention but as agents in their own social

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Matt Freear

Communications Research Consultant (RUSI Nairobi)

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Dr Andrew Glazzard OBE

Senior Associate Fellow

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