Detecting the public mood in response to major events is a difficult, but important, step in developing strategic communications.
In the military, the concept of atmospherics is deployed to capture the environment within which operations take place, the receptivity of local populations, and how militaries are perceived. Yet, it is insufficiently developed within wider security debates. Claire Yorke asks what the concept means within national security policy and how it should it be defined, measured, and applied. Focusing on counterterrorism policy, she examines how reading the mood of society an
Continue reading by joining RUSIView membership options
Join the World’s Leading Defence and Security Community
- A busy programme of members' only events
- Access to a suite of RUSI publications
- Access to experts, networks and research teams