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- Volume: 38
- No: 7
- Putin Already Won in Hosting Russia 2018: The FIFA World Cup and Sport Diplomacy
The recently concluded FIFA World Cup in Russia provided Russian President Vladimir Putin with a platform to engage in a fruitful bout of ‘sport diplomacy’. Through hosting the World Cup, Putin helped to enhanced Russia’s place on the international stage, positioning himself as orchestrator of a geopolitical contest for the duration of the tournament, while a quality sporting spectacle played out on the pitch.