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Professor Hugo de Burgh and Professor Daya Thussu on the Globalisation of Chinese Media
The Chinese media are going global to a purpose, which is intimately connected with their history and the culture from which they emerge. President Xi Jinping is insisting on them performing roles traditional in Chinese culture, as part of his programme of strengthening Chinese identity, and urging not acceptance of Anglo-American cultural hegemony but a renaissance of Chinese civilisation. What should be our reaction?
As part of its ‘going out’ strategy, China is using media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. Drawing on material from their latest book, Professor Hugo de Burgh and Professor Daya Thussu will examine the domestic and international implications of the unprecedented expansion of Chinese media and communications on the global media landscape.
Professor Hugo de Burgh is Professor of the Study of Journalism and Director of the China Media Centre at the University of Westminster. He is also Professor in the School of Media and Communications at Tsinghua University. Professor de Burgh previously worked for fifteen years in British TV. He is the writer and presenter of The West You Don't Know, a seven-part documentary series which was the first commission by China Central Television of a foreign-made current affairs programme. His latest book entitled China’s Media Go Global, co-edited with Professor Daya Thussu and Professor Anbin Shi, was published by Routledge in 2018.
Professor Daya Thussu is Professor of International Communication, Co-Director of the India Media Centre and Research Advisor to the China Media Centre at the University of Westminster in London. He is the author / editor of eighteen books, and is the Founder and Managing Editor of the Sage journals Global Media and Communication and Editor-in-Chief of Global Media and China. In 2014, he was honoured with a ‘Distinguished Scholar Award’ by the International Studies Association.
The speakers will be on hand to sign copies of their latest books entitled China’s Media in the Emerging World Order (University of Buckingham Press: 2017) and China’s Media Go Global (Routledge: 2018) which will be on sale.
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Refreshments will be served from 1030.
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