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The Art of Conversation: Revising Strategic Communications

Aug 2010, Vol. 155, No. 4
By Gordon Adam and Emrys Schoemaker

Strategic communications remains in vogue in the fight against the Taliban
in Afghanistan. But this is actually a misplaced focus. Crafted messages and
one-way communication will likely fall on deaf, cynical ears. More useful is
emphasising the creation of a free, open media sector that embraces
moderation and dialogue. This model of crisis state communication could
more effectively combat the extremist propaganda of the Taliban and
Al-Qa’ida.

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