



| Options | Price |
|---|---|
| Normal rate | £140.00 |
| Government rate Proof of eligibility must be presented | £100.00 |
| Corporate rate | £120.00 |

The media has a vital role to play during emergencies such as major terrorist attacks, large-scale flooding or pandemic flu and also in their immediate aftermath. The Civil Contingencies Act 2004 places upon the Government a duty to communicate with the public, but gives little guidance on how this should be done, or through what media such messages are best delivered. During an emergency, those caught up in events are much more likely to turn to 24 news channels and local radio than to Government or Local Authority sources.
Local Resilience Forums must identify the Category 1 Responders who will take the lead in warning and informing the public. They must also ensure that the public receives consistent and agreed safety information. This requires robust and pre-arranged agreements with the media agencies that will be responsible for delivering that information.
At the same time, Lead Government Agencies and emergency responders must be aware of the media attention the emergency is likely to generate. They must have plans in place to work with the media so that their interest becomes neither intrusive nor overwhelming.
This workshop will examine the role the media has played, and can play, in emergencies. It will explore best practice for engaging with the media and give examples of good practice employed in previous events and also those from which lessons can be learned.
For further information and sponsorship opportunities, please contact Tom Mortimer, Project Manager, on +44 (0) 20 7747 2627 or Tomm@rusi.org
Event manager: Deanne Prudden, +44 (0)20 7747 2619